Advertising Supported professional reference makes a serious debut

Its not surprising that the first major foray in advertising supported professional information portals comes from inside the medical world. www.OncologySTAT.com, aimed squarely at the oncologist blends professional content from the Elsevier stable, which they intend to support with paid for advertising from the pharmaceutical industry.

It’s a brave move from Elsevier given its large stable of professional content and existing paid for relationships with many of the audience they may be targeting with the product.

Now if it works for Elsevier Health Sciences, there is a large group of other professionals out there already familiar with the (Reed) Elsevier brand that can be targeted on the same way, it depends on the results.

One to watch.