Content err Customer is king

Read a good piece in the NY Times this week about the campaign to bring back Wispa a chocolate bar depreciated by Cadburys 4 years ago. What with Cadburys recent PR problems I wonder if it is quite the community campaign it appears at face value, but it appears to have generated a tipping point, and provides some positive outcomes for Cadburys.

The convergence of media here is interesting, integrated social networking, blogging, and physical advocacy appears to have done the trick. I suspect it won’t be too long until publisher’s start to experience this phenomenon too. And what with publishers now joining the movement to sell directly online perhaps there are niche markets to be exploited here.

Its certainly one worth watching to see if the market responds to the re introduction of the brand and if consumers and demand can sustain it.