In the same way that the launch of the www.OncologySTAT.com, service looked at anew way to reach audiences and cross sell content, the initiative being taken by Radiohead has sparked a lot of interest. One of the most interesting aspects is that the pre sales of the £40 CD set due out in January is rumoured to be going very well, with a bit of repurposing they will have increased their potential yield on the product, created a hype wave and garnered a lot of free publicity.
Clever Boys.
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