What is a subscription worth

News from Davos that the WSJ intends to increase the price of its online subscription and add extra content perhaps there is life in the model yet.

It is interesting in two respects. First what additional content can the Murdoch Empire bring to the service to justify a price increase. Second does Murdoch’s view of the advertising world diverge from that of Google that online advertising will remain strong in a down turning market and he wants to hedge his bets?